Hyundai Teams Up With The PGA TOUR
Edmond Hyundai has always been a big fan of sports, especially golf so when we heard this news we were a little more than excited! Recently Hyundai announced its position as the title sponsor for the PGA TOUR’s season-opening tournament at The Plantation Course in Kapalua, Hawaii for the next three years.
The event, renamed to the Hyundai Tournament of Champions, will continue Hyundai’s “Big Voices in Big Places” strategy giving the Hyundai brand the highest profile advertising venues including the NFL’s Super Bowl, the exclusive automotive sponsorship of the Academy Awards and the global sponsorship of the 2010 FIFA World Cup, according to Hyundai.
“Hyundai’s title sponsorship of the PGA TOUR’s traditional season-opening tournament aligns our brand with world-class athletes who mirror our own competitive drive,” said John Krafcik, president and CEO, Hyundai Motor America. “This sponsorship ensures that every champion at the tournament will arrive in luxury, and the fans that follow the sport will be exposed to an all-new interpretation of intelligent luxury, the Hyundai Equus.”
The Hyundai Tournament of Champions will begin on Monday, January 3 and end on Sunday January 9, 2011, with full coverage on the Golf Channel.
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