HYUNDAI CLAIMS #1 FOR BRAND LOYALTY ON KBB.COM
Hyundai outs traditional mainstays Honda and Toyota taking the No. 1 slot for Second Quarter 2011
Yep, you heard right. Hyundai has taken the lead spot on Kelley Blue Book’s brand loyalty for the second quarter of 2011.
So what exactly does this mean? Let’s start with the definition. Kbb.com describes brand loyalty as “owners of the brand who are currently shopping the same brand for their next vehicle.” In other words, since Hyundai took the top spot in loyalty in February 2010, this marks the first time since kbb.com began tracking this data that Hyundai has held the No. 1 spot for an entire quarter, with brand loyalty at 52.3 percent.
John Krafcik, president and CEO of Hyundai Motor America described this huge ackomplishment as:
“Taking the top spot in brand loyalty on kbb.com proves that Hyundai drivers truly appreciate the overall ownership experience and love their cars. From Hyundai Assurance – our unrivaled suite of consumer protection – to all-new models like the 40 mile-per-gallon 2012 Accent, to popular models such as Sonata, Elantra and Tucson, we continually offer our already enthusiastic customer base more reasons to remain loyal to our brand.”
Kelley Blue Book Market Intelligence examines brand loyalty while consumers are still in the shopping phase. For this analysis, the team reviewed data from consumers who view a trade-in page or private party page in addition to a new-car page on Kelley Blue Book’s kbb.com.
This truly showcases how much brand regognition Hyundai is getting and how the loyal customers of Hyundai just keep coming back for more. If you haven’t checked out any of the Hyundai vehicles yet, you don’t know what you are missing. Right now, as I type, Hyundai is working to create the best vehicles with the lowest fleet of vehicle mpg. As of now, they have ackomplished a part of thier goal with 4 vehicles making 40 miles per gallon! Come see these amazing vehicles today at Edmond Hyundai.
About Edmond Hyundai:
Edmond Hyundai is a new Hyundai and used car dealer located in North Oklahoma City off Broadway Extension. Click here for a map to our location. If you are interested in owning a specific Hyundai vehicle, visit us online at Edmond Hyundai today.
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- 2011 Hyundai Elantra One of the Coolest Cars
- 2011 Hyundai Elantra Named on the Top 10 Green Car List of 2011
- Best Family Car of the Year: 2011 Hyundai Sonata
