Edmond Hyundai is happy to be apart of the new ‘Uncensored’ campaign that kicked off July 1, 2010. Hyundai Motor America launched a new integrated marketing campaign starring everyday Hyundai customers in hopes to draw in more consumers.

According to HyundaiNews.com, “Hyundai captured the unscripted, unedited remarks of drivers as they tested various Hyundai models.” These remarks are to be used for the ‘Uncensored’ campaign that began in July.

“Hyundai ‘Uncensored’ was born out of the insight that consumers are most influenced by other comsumers, so we captured totally organic conversations from people inside our cars and packaged them into an integrated campaign,” said Chris Perry, vice president of marketing, Hyundai Motor America. “Going one step, further, we’re giving consumers the opportunity to drive our cars and tell their friends about the experience through social media components of this campaign.”

Each of these 30 second ads will highlight Hyundai’s Santa Fe, Elantra, Sonata and Accent. Features highlighted on these vehicles will include: Hyundai’s great fuel economy, vibrant designs, America’s best warrenty and Hyundai’s great value.

This campaign will run from July to the end of August and will include advertising from radio, social media, digital, experiential, CRM and point-of-sale.

If you are interested in any of the vehicles on the Hyundai lineup, visit Edmond Hyundai today. To find out more about Hyundai ‘Uncensored’ visit Hyundai Motor America.

Check out the Hyundai lineup: 2011 Hyundai Sonata, 2011 Hyundai Tucson, 2010 Hyundai Accent, 2010 Hyundai Azera, 2010 Hyundai Elantra, 2010 Hyundai Elantra Touring, 2010 Hyundai Genesis Coupe, 2010 Hyundai Genesis, 2010 Hyundai Santa Fe, 2010 Hyundai Sonata, 2010 Hyundai Veracruz.

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